Three proprietary formulas built to measure the performance of your interest media library. ROCS, ROOP, and ROCA. The measurement framework the industry was missing.
Most companies invest in content and then have no idea whether it worked. They count followers. They track impressions. They celebrate a post that went viral and shrug at one that didn't. None of that tells you whether the investment was worth making.
These three formulas were built to fix that. Each one addresses a different layer of your content operation: what you create, what you post organically, and what you amplify with paid. Together they give you a complete picture of whether your interest media library is generating a return.
They are proprietary. They are specific to B2B service businesses. And they work because they start from how service businesses actually make money: through customer relationships, not single transactions.
Each calculator lets you run the numbers forward or reverse-engineer a target. Use them individually or together to benchmark and defend your content investment.
If each asset costs real money to create, how many customers does it have to bring in to be worth it?
ROCS measures whether the content you create is actually generating customer value, by dividing the revenue your assets bring in by what those assets cost to produce. Most companies treat a studio invoice as a cost. ROCS reframes it as an asset class. A 1x ROCS means you broke even. A 5x ROCS means your content is one of the most efficient acquisition channels in the business. ROCS exists because nobody was asking the most important question: what did that content actually produce?
Calculates cost per asset, ROCS multiple, and revenue scenarios at 3, 5, and 15 customers
If your team is posting 5 days a week, 52 weeks a year, is the value generated greater than the cost to do it?
Organic posting is not free. Five days a week, fifty-two weeks a year, someone is writing captions, scheduling posts, monitoring engagement, and replying to comments. When loaded properly with benefits, management, and tools, an in-house social coordinator costs around $90,000 a year fully burdened. ROOP forces that math into the open. It measures Earned Media Value against what posting actually costs you, and whether the pipeline it creates justifies the labor investment. Most companies discover they are running organic at a net loss.
Compares your current posting operation against ContentOS Managed on cost and return
If you spend $500 amplifying your best post, how much customer revenue does that actually generate?
ROAS was built for e-commerce. A $50 t-shirt sale gives you $50 in tracked revenue and the relationship ends at checkout. B2B service businesses do not sell single transactions. They sell relationships worth $5,000, $10,000, or $25,000 over 24 months. ROCA fixes the measurement by accounting for what each acquired customer is actually worth. It only works when paid is amplifying content that has already proven itself organically. You do not boost a post hoping it works. You wait until organic data shows you which post is winning, then you pour paid behind that proven winner.
Compares ROAS vs ROCA and shows the true lifetime value your paid campaigns are generating
Run your ROCS, ROOP, and ROCA today. Or schedule a call and we will walk through the numbers together.