The Media Day™
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One studio day. 6 months of content.
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$15,000 · Full Package
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Louisville, KY · B2B Companies
B2B Content Infrastructure · Louisville, Kentucky
"Your competitors are still thinking about content. You could be the company that already has it."
Now Booking: Media Day™ Sessions
Deliverables YouTube Strategy Playlists ROI How It Works Full Site Book a Session →
The Media Day™ · Full Package
One day in the studio. Six months of content. A YouTube channel that works like a website.
Most B2B companies are invisible online. Not because they lack expertise, but because they've never properly captured it. The Media Day™ changes that in a single studio session. We extract your story, your proof, your frameworks, and turn them into a complete content library and a built-out YouTube channel that sells for you around the clock.
Book a Discovery Call See What's Included
27
Core videos produced
120
Short-form clips
70
Professional photos
6
Months of content runway
What You Walk Away With
Video · 27 Core
Signature + Long-Form Videos
3 signature videos + 24 long-form from your 12 studio topics
Social · 120 Clips
Short-Form Content Library
5 angles per topic: Attention, Education, Proof, Opinion, Trending
Written · 24 Pieces
Carousels from Transcripts
LinkedIn and Instagram ready
Visual · 70 Photos
Headshots + Behind the Scenes
For your website, proposals, and social profiles
Platform · Built Out
YouTube Channel Setup
6 organized playlists, ready for prospects
Client Testimonials
Hear it from the
people who've been here.
Real B2B companies. Real studio days. Real results. Watch what they say about what the Media Day™ did for their business.
1 of 2
Full Package Deliverables · $15,000
Everything you receive
on day one.
One studio investment produces a complete content infrastructure. Not just clips, but a system that builds authority and drives inbound for six months straight.
3
Signature Videos
Your Explainer (1 to 2 min), What to Expect (1 to 2 min), and YouTube Channel Trailer for non-subscribers. These three videos do the qualifying work so you don't have to.
24
Long-Form Videos
Produced from your 12-topic studio conversation. 2 videos per topic. Ready for YouTube, your website, and email campaigns. Evergreen content that builds search authority over time.
27
Total Core Videos
Your 3 signature videos plus 24 long-form pieces from your 12 studio topics. This is your foundational video library and the backbone of your entire YouTube channel.
120
Short-Form Clips
From 3 content buckets (Buyer Trust, Brand DNA, Brand Pulse) across 5 recording angles. Formatted for LinkedIn, Instagram, TikTok, and YouTube Shorts.
24
Carousels
Designed directly from your video transcripts. LinkedIn and Instagram ready. Educational, trust-building content that earns saves and shares from your target buyers.
70
Professional Photos
Headshots and behind-the-scenes photography for your team. Consistent visual identity across your website, LinkedIn, proposals, and pitch decks.
The YouTube Strategy · Your New Website
Your YouTube channel
is your new website.
Most B2B companies treat YouTube like a content archive. The companies winning right now treat it like a storefront: organized, intentional, and built for a prospect who just found them.
The Shift
"When a prospect finds you on YouTube, they're not watching one video. They're deciding whether to trust you with their business."
A well-built YouTube channel answers every buyer question before the first conversation. That's not social media. That's sales infrastructure.
1
YouTube is the world's second-largest search engine
Your buyers are already searching for answers to the questions you answer every day. If your expertise isn't on YouTube, your competitor's is.
2
Video builds trust faster than any other medium
Buyers who watch your videos arrive on the sales call already pre-sold. They've heard your voice, seen how you think, and decided they like you, before the conversation ever starts.
3
A built channel is a credibility signal. Instantly.
A YouTube channel with 27+ organized videos signals to any prospect that you're serious, established, and worth listening to. An empty channel signals the opposite.
4
It works 24/7 without a sales team
Your videos educate, qualify, and warm up prospects while you sleep. It's the only sales asset that gets more valuable over time without additional investment.
5
Google surfaces YouTube videos in search results
Well-titled, topic-specific videos often rank alongside (and above) traditional web pages. Media Day gives you 27 indexed videos on day one.
Total Core Videos · Media Day™ Full Package
27 videos
Built and uploaded to your YouTube channel on delivery day
Explainer Video
1 to 2 min · For your website and YouTube
1
What to Expect Video
1 to 2 min · For your website and YouTube
1
YouTube Channel Trailer
1 to 2 min · Shown to non-subscribers only
1
Long-Form Studio Videos
2 per topic × 12 topics from your Media Day
24
Total Core Videos
All organized into 6 playlists on your channel
27
YouTube Channel Build-Out · 6 Core Playlists
Organized for the
prospect who just found you.
We don't just upload your videos. We build your channel with six curated playlists, each designed to guide a different kind of prospect through your world and toward a conversation with you.
Playlist 01
Channel Trailer / Non-Subscribers
The first thing a new visitor sees. Your Channel Trailer is featured for non-subscribers. It's your handshake, your pitch, and your reason for someone to hit Subscribe, all in under 2 minutes.
This is your most important real estate on YouTube. We set it up so every new visitor gets your best first impression automatically.
Playlist 02
Spotlight / Explainer
Your Explainer and What to Expect videos live here. These are the videos you send before a discovery call, embed on your homepage, and link in every proposal. They do the selling before you say a word.
A prospect who watches your Explainer before a call arrives pre-qualified, pre-warmed, and ready to buy. Not starting from scratch.
Playlist 03
Featured Insights
Your best long-form content: the topics where you go deep on your expertise, frameworks, and perspective. This is the playlist that builds authority and attracts the buyers who are doing serious research.
Think of this as your thought leadership library. The videos that make someone say, "This person really knows what they're talking about."
Playlist 04
Case Studies
Proof content. Client results, transformations, and outcomes, told in your voice. Case study videos close the skeptic, answer the "but does it actually work" question, and convert browsers into buyers.
The most persuasive content you can produce. A prospect who watches three case studies before calling you has already decided to hire you.
Playlist 05
Team
Introduce the people behind the business. In B2B, buyers aren't hiring a company. They're hiring the people. A Team playlist humanizes your brand and builds the personal connection that closes deals.
In a world of AI-generated content, showing real people with real expertise is a competitive advantage most companies are still sleeping on.
Playlist 06
Custom / Brand-Specific Playlists
Tailored to your industry, services, or signature frameworks. This is where your unique IP gets organized for the buyers who need exactly what you offer.
Dentist: A playlist for each procedure: Invisalign, implants, cosmetic work

Consultant: Your 5 to 10 proprietary frameworks, each with its own video

Dental Lab: Your 10-step process from intake to delivery, demystified on video
Return on Investment · $15,000 Package
One new client
covers the investment.
Here's what the numbers look like across three B2B scenarios, all based on conservative content-to-lead assumptions. Every dollar after the first closed deal is margin.
Conservative
$15k avg deal · 3 leads/mo · 10% close rate
Around 2 new clients over 6 months. The $15,000 investment is covered before month 3 closes, and the content keeps working after that.
2x
$30,000 in 6 months
Moderate: Most Common
$25k avg deal · 5 leads/mo · 15% close rate
Roughly 5 closed deals over 6 months. This is where most JSM clients land within 90 days of deploying their Media Day content library.
8x
$125,000 in 6 months
Strong
$50k avg deal · 8 leads/mo · 20% close rate
Close to $300k in attributable revenue. And remember: the YouTube channel and content library don't stop working after 6 months. This is the floor, not the ceiling.
19x
$288,000 in 6 months
How It Works · Four Steps
Come once.
Leave with everything.
The Media Day™ is a fully managed studio experience. You bring your expertise. We bring the strategy, the questions, the cameras, and the production team.
1
Pre-Session Strategy
Before you arrive, we build your 12-topic framework using your 26-Question Content DNA Profile. Every question is mapped to a buyer stage and a content angle. You come in ready to record, not to figure out what to say.
2
The Studio Recording
Our team runs a structured interview across your 12 topics using the 5-angle recording framework: Attention, Education, Proof/Results, Opinion/Belief, and Trending/Timely. You talk. We capture it all.
3
Full Post-Production
Our team handles all editing, formatting, captioning, and thumbnail creation. Your 27 core videos, 120 short clips, 24 carousels, and 70 photos are produced and packaged. Nothing left for you to do.
4
Channel Build + Delivery
We build out your YouTube channel with all 6 playlists, upload your 27 core videos, set your Channel Trailer, and hand off a complete content calendar. Your channel is live and organized from day one.
Get Started · The Media Day™
Your competitors are
still thinking about it.
The Media Day™ is a single studio investment that produces a complete content infrastructure, including a fully built YouTube channel, for B2B companies ready to be seen, trusted, and chosen.
$15,000
Full Media Day™ Package
One-time · 6 months of content delivered
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